Meat & Livestock Australia (MLA)

environmental signage — marketing print materials

Meat & Livestock Australia (EU branch, Brussels)
is the marketing, research and development body for Australia’s red meat and livestock industry.

Geared toward the European market, MLA wanted to portray the Australian meat industry as a modern, sustainable industry showcasing the unique environment in which the animals are raised—avoiding Australian outback cliches—and the personal care and pride the farmers place on animal welfare.

trade show wall graphics