identity — stationery — marketing materials — merchandise

The mission statement for jij! kindercoaching (‘you!’ children’s coaching) is simple——coaching children in the familiar surroundings of home and school settings, incorporating parental and educational support. The brief was also simple——create a playful feel with a professional execution that communicates trustworthiness and credibility. The solution was obvious——the Dutch word ‘jij’, in which the ‘i’ represents a child, flanked by ‘j’’s representing coaches, connected to a circle that symbolises a supporting environment. The exclamation mark enforces a focus on the individual child. The combination of a warm dignified colour with playful bright accents, and a manipulated soft ‘human’ typeface turned out to be the perfect design for an inspiring initiative.

identity concept development


brochure and advertorial