why VONK

Your story sparks my creativity, imagination and passion to help you solve problems and create something authentic, meaningful and purpose-driven, beyond just pretty design.

For over 20 years I have developed and delivered design solutions for private enterprise, not-for-profit, and government clients globally. I bring concept-driven sensibilities of a Dutch design education and extensive experience to my practice.

‘Vonk’ is a Dutch word meaning ‘spark’. The ‘sparks of creativity’ have always inspired me in various stages of a design job. Here is why:

… When sitting with a client——the moment we become ‘in-tune’ and start to work together on resolving their particular problem.

… A word or example a client shares that clicks——starting the beginning of a design journey or concept that wasn’t there a moment ago.

… When researching——finding an image or a scrap of information, that suddenly sets the design process fully into play.

… Refining design sketches——honing in on a version that meets all the criteria necessary to deliver the desired outcome.

… The presentation——when a client clearly gets where the design solution is coming from.

… When the job is done——it goes live, or the client is holding the product, and responds with enthusiasm——we’ve brought something new, innovative and impactful into the world.

A client once described the concept of a ‘logo moment’. It was a not-for-profit child behavioural therapy centre called Kids Xpress (www.kidsxpress.org.au), using movement as a tool to help kids deal with trauma. As part of the pro-bono work, I developed their brand identity using a child jumping up in the air, forming an X with their arms and legs. One day, the client told us, that one of the kids in the program spontaneously mimicked the X-shaped logo by leaping airborne——”…an instant logo moment!”, she said. It was the best response ever, to a design.



App design




Design consultancy



Event design


Ideas advice




Marketing and strategy


Photographic manipulation




Space fit-out




Social media

Social design



AGDA (Australian Graphic Design Association), American Express, Australian Embassy Brussels, Basic-Beat Recordings, Belkin Procycling Team, Better Future, Better Meetings, Billy Blue Creative, BuzzWomen.org, Brumbies Rugby, Chiropractie Natuurlijk, Commonwealth Ombudsman, Dataflex, Department of Communications and the Arts, Department of Health and Ageing, Department of Housing and Community Services, Fig Learning, ING, INO interiors, Jaarbeurs Utrecht, jij!, LA Gear Europe, Lotto NL-Jumbo Procycling Team, Meat & Livestock Australia, Graincorp., MindWorks, Minimaki, Museum of Australian Democracy at Old Parliament House, Nation, Nederlands Zuivelbureau, Nighttown Rotterdam, Ora hair, Playboy Magazine, Procycling Magazine, RTL Nederland, Mike Salisbury Communications, Scapino Ballet Rotterdam, Sony Music, Studio Spice & Co., Swell Design Group, Topsport Rotterdam, UCI (Union Cycliste Internationale), University of Canberra, Veronica Magazine, Virginia Haussegger, ZOO Group.