Over 20 years developing and delivering graphic design for private enterprise, not-for-profit, and government clients in Australia, the Netherlands, Belgium and USA—creating a wide range of high-quality digital, print, publishing, packaging and environmental projects.
I bring to each project a bespoke approach, to bridge the perilous gap between a great initial idea and a polished product, delivered on time and on budget.
I have brought the sensibilities of my Dutch training and experience to my Australian practice, so I’ve named my business VONK, a Dutch word meaning ‘spark’.
… When sitting with a client——the moment we become ‘in-tune’ and start to work together on resolving their particular problem.
… A word or example a client shares that clicks——starting the beginning of a design journey or concept that wasn’t there a moment ago.
… When researching——finding an image or a scrap of information, that suddenly sets the design process fully into play.
… Refining design sketches——honing in on a version that meets all the criteria necessary to deliver the desired outcome.
… The presentation——when a client gets where I’m coming from and shows enthusiasm.
… When artwork arrives and it’s printed perfectly——between you and the client you’ve brought something new and worthwhile into the world!
… The first look at a live website… it works!
A client describing a ‘logo moment’——the logo VONK designed with a child jumping in the air, was mimicked by a child leaping airborne! Best response I’ve ever had to a design!
Marketing and strategy
AGDA (Australian Graphic Design Association), American Express, Australian Embassy Brussels, Basic-Beat Recordings, Belkin Procycling Team, Better Future, Billy Blue Creative, Brumbies Rugby, Chiropractie Natuurlijk, Commonwealth Ombudsman, Dataflex, Department of Communications and the Arts, Department of Health and Ageing, Department of Housing and Community Services, ING, INO interiors, jij!, LA Gear Europe, Lotto NL-Jumbo Procycling Team, Meat & Livestock Australia, Graincorp., MindWorks, Minimaki, Museum of Australian Democracy at Old Parliament House, Nation, Nederlands Zuivelbureau, Nighttown Rotterdam, Ora hair, Playboy Magazine, Procycling Magazine, RTL Nederland, Scapino Ballet Rotterdam, Sony Music, Studio Spice & Co., Swell Design Group, UCI (Union Cycliste Internationale), University of Canberra, Veronica Magazine, Virginia Haussegger, ZOO Group.