Dataflex

Identity — website — intranet — environmental signage — press-ads — trade show graphics — merchandise — product branding

IT company Dataflex wanted its new brand to reflect the innovative technology solutions it offered clients.

Dataflex’s charismatic founder loved the 1980s, so I decided to use visual elements of an early microchip as starting point for a contemporary brand with retro feel.

Challenge — a consistent application of the brand to a broad mix of materials and sub-brands, ranging from print/stationery and environmental signage/office fit-out, to IT-hardware product branding, intranet user interface and website design.

office signage and fit-out

product branding — website & intranet