Identity — website — intranet — environmental signage — press-ads — trade show graphics — merchandise — product branding
IT company Dataflex wanted its new brand to reflect the innovative technology solutions it offered clients.
Dataflex’s charismatic founder loved the 1980s, so I decided to use visual elements of an early microchip as starting point for a contemporary brand with retro feel.
Challenge — a consistent application of the brand to a broad mix of materials and sub-brands, ranging from print/stationery and environmental signage/office fit-out, to IT-hardware product branding, intranet user interface and website design.
office signage and fit-out
product branding — website & intranet